Friday 20 January 2012

I'll have a large fries and a blind fold....


I love Big Macs.
There, I said it, it’s out there.

People seem to boast about how long it’s been since they’ve had a McDonalds, but I think the foods alright. It does the job, and in moderation a little junk food isn’t that bad. The trick is to eat a Big Mac and not think of it like a burger.
Now , obviously there are a lot of things wrong with the McDonald’s corporation, and if you fancy a quick and easy insight into what they are watch Morgan Spurlock’s ‘Supersize Me,’ (if anything it will make you go on a diet and give you an insight into our blame culture) Corporate greed aside, there is another thing which has always got on my nerves when it comes to McDonalds, and all other fast food outlets for that matter….the dysfunction they  attract.

I caught site of this McDonald’s in Paris on the ArchDaily blog a few weeks back, and found the approach to the interior design of the restaurant to be whole heartedly refreshing. I can’t say it’s to my own personal tastes, but importantly it’s different. Until you catch site of the hallowed golden arches the space has it’s own identity.
I think respect and a personal approach toward the design of a space goes a long way to the respect that people give it. Maybe I am being a little delusional, but I believe that sub-consciously we interact and respect spaces far more if it looks as though more than five minutes thought went into them. Every McDonalds of the 1990’s looked, smelled and felt the same, once you sat down inside, it was like stepping into purgatory. A void space that could be just about anywhere.  All of these spaces that didn’t have any thought or care in their design attracted the ‘youth’ of what our dear friend Mr. Cameron called broken Britain, and in turn no respect was given back, leaving the outlets  and areas around to become no go zones (particularly near where I grew up).
I thought that in the early noughties a corner was being turned, when McDonalds pledged to redevelop all it’s outlets in the UK. But, it turned out that they were just being transformed into thousands of Starbucks clones, which, to be honest is worse.
These may all appear to be fairly trivial comments, and leave you thinking, well who cares about some fast food restaurant? But, it’s the lack of care in architecture at this minor level and total pursuit of financial gain that has led high streets to become so undesirable, and more importantly so alike. The same can be said with housing in this country today. ‘Let’s just glaze over whether it’s actually any good, and just roll it out there fill the quota and make some dough,’ an attitude that has left us with some of the most horrendous looking developed city centres and housing estates around the globe.
No wonder we all shop online now.

...some of my work.

Link attached to a bit of my post grad coursework to date, a context study, city resource efficient study of Santiago, Chile and a short design project. Any comments welcome...

http://issuu.com/chrisjeffcoate

Tuesday 10 January 2012

Post Critical Thinking Module 2011

Well, all the blogs are done and ready for submission. Forgive the title, I'm not by any means in a perceived state of non-critical thinking...
It's highly unlikely that many, if any will read this blog in the future, but I found the whole thing to be fairly theraputic so I intend to continue.....I like to think of it as an acceptable way of me ranting like a mad man in the street....

Conclusions on the Series


So, in the words of Mr. Eagleton: ‘after theory…’

Prior to starting the course I looked forward to these sessions, as up to this point in my time of study as an architectural student, I had, ashamedly, read very little in the way of architectural theory.  Not really sure what they would involve, I was pleasantly surprised to find out just how much the texts related to the modern capitalist society we live in today, and in particular, the financial crisis that threatens its very existence. Before I move on to say what I drew from these sessions, I’d like to say that not only did I enjoy writing the blogs more than I had expected the way in which Paul Davies presented the sessions to us was fantastic. I’d even go so far as to say that it made me look forward to a Friday afternoon lecture! (Incidentally, this is not a desperate cry for marks…I really did enjoy each and every session!)

I have long been of the opinion that architecture is a fundamentally important aspect in the world we live in and was a firm advocate that the social and political value it has in the world has become undervalued in recent years. I’d like to think that this came through in the blogs, as all of the pieces we looked at sparked and fuelled these sentiments (apologies if a little frantically and hap-hazardly at times).  I’ve expressed some fairly dogged opinions over the past couple of months, so I believe it’s important to realise that theory doesn’t necessarily aim to give you definite answers, but instead map out the means in which to question the way in which we operate.  Things are often not as clear cut as they seem.

It was fascinating to see the repeating themes come through in books and articles written across a time period of almost a hundred years. Once you get past the language barrier involved, and understand the point of view and social context each is written in, the similarities are almost endless. Whether it is the irrational belief and inability to explain your actions as an architect (Roark-Wright-Zaha), the evolution and perceived importance of celebrity culture (Valentino-Lady Gaga) and most importantly the overriding tragedy of development and pursuit of greed that has been an underlying current throughout the writing of all of these works, which is coming to a crux today.

At the risk of repeating myself, what this element of the course has got me to do is expand my horizons a lot more. As I said, some of the questions brought up throughout this course about the problem of the capitalist society, the selfishness of the individual that often leads to the ignorance of the masses, the manipulation of celebrity culture in the mass media and the tragedy of development are things that I have often questioned in the past. Importantly, immersing myself in the theory of these issues has allowed me access an understanding to these matters and opinions that has enabled me to gain some foundation of knowledge to back them up.
I don’t pretend to be enlightened by a couple of months of reading, and if you were to ask me to solve the financial crisis I wouldn’t be able to give you an answer. What is important is being able to express an opinion in the pursuit of truth in such a way that others may listen or read on in the knowledge that they too will be stimulated to do the same. After all, it’s what I hope to do for the rest of my life. Coherently and clearly expressing my views and designs, confidently and with the best intent to create architecture fit for its purpose on all levels.

I hope you’ve enjoyed reading my ramblings on the subjects; I’ve enjoyed writing them, and look to continue reading some of these texts again as well as continuing this blog.
Here’s to a successful architectural career........not too successful mind…

John Lanchester-Shortcuts


‘..it’s only when the tide goes out that you learn whose been swimming naked.’

Well, last text and we’re back to where we started. The doom and gloom of the financial crisis that we are experiencing today (yes, it’s still here and not getting any better).

In this short text, Lanchester takes us through the debacle that’s faced three companies across the globe in this mess that has been the last few years; Northern Rock, the MF Global Scandal and Olympus.  Now, I was aware of these scandals, particularly in the case of Richard Branson’s buy out of Northern Rock (on a side note, I’m almost convinced that Branson is the devil…never trust anyone with that much money and a smile like that). But, quite the dodgy nature of these scandals and the simple fact that no one seems to be doing anything about them. I was not aware, for example of, ‘the best case scenario sees the taxpayer losing £400million.’ What?!?! That’s bloody ridiculous!! Why on earth are we not taking to the streets on this one?! Maybe the number just isn’t big enough anymore? Like Badiou wrote, ‘just what does 400 billion euros look like?’ Most of us are happy to sit back, relax and watch the world fall apart around our ears.

We live in a Capitalist society that is essentially run by corrupt bureaucrats, businessman and politicians whose sole purpose in life seems to be greed.  Frankly, I can’t help but look on in disgust at the whole thing. What’s most interesting to me is the fact that most of us do choose to ignore it all, and are more concerned with celebrity and who won the X Factor than whether or not you’ll be waking up the next morning to find the bank in which you were keeping that little nest egg for your pension collapsed and, oh, silly them, mis-placed  it into the pension pot of the CEO who is ‘so graciously’ stepping aside after he fucked up the bank in the first place. Nobody seems to really care anymore.
I had an interesting conversation with a friend recently over Christmas. Older than me, and in a much more financially stable situation than myself he asked me what my opinion would be if we just let it fail…’let what fail?’ I asked. To which he replied: ‘all of it.’ This got me thinking, what if we did? A swift kick in the head would get our arses into gear. Maybe that is the only way forward. I’ll be honest, I’d rather that not be the case as I do enjoy having a job and being able to pay the mortgage, but frankly while we precariously hover along the edge of oblivion I can’t see any other way.

Apologies for this bleak rant, and a lot of people would read this and tell me to shut up, and in the past, they have! But there’s no use prettying the situation up.  Lanchester writes about the shit storm befalling just three companies worldwide, and the lack of action taking place. Just think about what else is going on?

Extracts from John dos Passos – USA ‘Tin Lizzie’, ‘The Bitter Drink’, ‘Architect’ and ‘Adagio Dancer.’




There was a loud thud at the foot of my door as 1184 pages of theory hit the floor.

Written as a trilogy between 1930 and 1936, the texts both biographically and through fictional short stories, use an experimental technique to explore the history of American society during the first three decades of the twentieth century.
For the sake of this blog I’ll be analysing four important pieces from the final book in the trilogy ‘The Big Money,’ which covers the pursuit of wealth and improvement, which ultimately always ends in emotional or social tragedy.

First, ‘Tin Lizzie,’ otherwise known as the story of Henry Ford and the manufacture of the Model T (the world’s first mass produced automobile). Ford’s dream and perseverance to make travel easy, affordable and simple was quite admirable. Always obsessed with technology and machinery he left his father’s farm to become an inspirational figure that revolutionised the way that products are produced in the modern industry. A shrewd businessman, who was very careful with his money, Ford looked down upon those who were less so, often driving various dealerships that fell into debt out of business. Despite this his intentions seemed to be good, and he paid the working man very well. The problem came when his model of mass manufacture became too succesful. The very idea of mass production that was founded with such good intent had become its own being, with men not making anything any longer, becoming like parts in a machine. The motor industry got bigger and bigger, faster and faster and Ford, trying to rein his Frankenstein like creation is unable to.
When the bubble burst in the stock market crash Ford refused work to those in debt. Eventually, a victim of his own struggle and strive to make the world a better place, he ends up an ‘old antiquarian’ who rebuilds his father’s farm with only a horse track.
I believe that Ford is the prime example of how somebody with the best of intentions can be destroyed by the mass market. It was the greed, and perceived need for more and more rather than just enough that turned an efficient practice of industry into an undervalued and low paid profession that we see in the world today. It is altogether tragic that a man that created so much opportunity and had so much, in fact, had so little. The downside to the American dream.

‘The Bitter Drink’ looked at Thorstein Veblen. A Norwegian Professor living in the USA, Veblen wrote a number of papers on American society from the ‘commoners’ point of view, in such a way that they didn’t even realise they were being written about. Veblen despised the capitalist society and the pursuit of fame and money and wandered from job to job throughout his life, never feeling as if he had really achieved anything even requesting that when he die there be no funeral or portrait for him. On the initial face of it I pitied Veblen, and it seemed sad that someone of such great intellect could feel as if he had achieved so little. However, on further reflection, and perhaps even more tragically, Veblen was in fact someone to be admired for being incorruptible unlike some, and his ideas were simply quashed my capitalisms might and power. Less we forget that the Berlin wall only fell around twenty five years ago, a relatively short time. Now, bar minor exceptions, we here virtually nothing of communism or its underlying principles.

In the tragic tale of ‘Adagio Dancer,’ Dos Passos writes of the life if the iconic actor Rudolph Valentino. A troubled Italian boy with little direction, he was sent abroad to earn money, but when he arrived didn’t want to take on a conventional job. He dreamed of being successful and soon became involved in dance. Thrust at a dramatic speed into the spotlight of Hollywood film, Valentino had become an enormous success and achieved his dream, but what came with it he was unable to handle. An attractive and slightly effeminate man, he was doted on by female fans and subsequently disliked by men. His following grew incredibly, and the stress of wondering what the people thought of him and pleasing them finally took its toll. Affecting his personal life he was constantly married and divorced, and suffered scandalous media concocted stories. He eventually contracted a gastric ulcer that worsened and he died at just 31, causing mass hysteria among female fans. 100,000 people lined the streets of New York at his funeral.
I think this biographical insight probably disturbed me the most due to the amazing number of parallels that can be seen with it and the society we live in today. Celebrity culture seems to be growing and an uncontrollable rate and the amount of pressure heaped on those who achieve this success is completely disproportionate to those they support.

‘Architect’ looks at the life of Frank Lloyd Wright covering his early career as well as his new and revolutionary style and experimentation in new materials.  Wright shared an architectural vision with Adler & Sullivan but with what I perceive to be an essential difference. Whilst Sullivan believed that this vision in organic form was the key to a new architecture, Wright saw that he was the mechanism for this organic form.  Sullivan ended up initially as an unrecognised great but Wright thrived and his arrogance and celebrity led to the ‘pure’ architecture envisioned by Sullivan becoming corrupted by events such as the Chicago World’s Fayre (another gathering of mass media).  Wright’s projects soon ended up un-built, being commissioned for the wealthy elites who only wished to increase their social status.
Throughout his life he loses wives, dices with bankruptcy and has problems with the law but I can’t say that I would put Wright in the same category as Ford and especially not Veblen, as his arrogance and pursuit of his dream was on a level that was never set out to achieve a greater good, but fuel his own arrogance and personal achievement. Happy to exploit the masses when he thought necessary.

Despite my disagreement with Dos Passos’s view on Wright, the biographical pieces are written to show the tragedy of the American dream. In its pursuit, great things can be achieved. But often the success that comes from what they ultimately wanted costs them a great deal. Dos Passos sheds light onto a society that is viewed as the ideal free world, where anything can be achieved, but if you scrape the shine of this surface promise, what this achievement truly leads to is a society conspicuously without happiness.








Ayn Rand - The Fountainhead


‘I don’t build in order to have clients; I have clients in order that I may build!’ ...Howard Roark

Written as a novel by Ayn Rand in 1943 and adapted for screen in 1949 by the famous King Vidor, ‘The Fountainhead’ tracks the life of Howard Roark, an individualistic and uncompromising architect.
Watching the film enabled me to grasp a better understanding of the plotlines, and it was particularly interesting to watch Vidor’s adaptation of the story for screen. So, I sat down and watched as an enormous monolithic skyscraper appeared on screen and turned to reveal the film’s title (cue overly dramatic music).
After being virtually excommunicated from architectural schools for his radical ideas in architecture and when his mentor dies telling him he must conform if he wishes to succeed, the story tracks Roark’s refusal to conform to what the masses want. The film shows his battle with the public, which is represented in the form of a critic at the popular and powerful newspaper ‘The Banner,’ who wages a war against his individualism. This ends with Roark protecting his integrity and ideas by any means possible, and in the end finishes with him going on trial for blowing up one of his designs that had secretly been changed by the paper. After an eloquent and heartfelt speech in court, the paper is destroyed and Roark is commissioned to realise his dream. With a Hollywood style romance throughout, the story involves a variety of stereotyped characters making the whole episode almost farcical.

I think the most important thing to draw from this story is, once again the idea of balance in the architectural world. I had never heard of this story before, and couldn’t believe just how important a film like this was for us to watch and understand. It shows how easily we can be misguided and corrupted by the masses and mass media in particular, and it shows a triumph of individualism over the collective being.
I must admit, I put my foot in it a little in the session by raising a hand and saying I saw myself in Howard Roark. I phrased this slightly badly. I don’t, by any means, get struck down by girls on horses, and certainly don’t plan to stand atop my first completed enormous phallus like project with a damsel on my arm. What I see, is myself as a student striving to be an individual, and refine my ability in order that I can design with a certain sense of integrity and virtue. However, this, like many things in modern day life is almost impossible to achieve.
Modern society has been shaped and moulded so much by the mass media that it fundamentally comes down to a simple choice between going with what most people want and being ‘accepted’ and going with what you believe is right and being shot down for it. Most tend to simply be ‘accepted’ as it’s the easy choice and unfortunately, the ones that don’t follow the norm can often be so arrogant and blinded by their own ideas, that everything else is disregarded.

This film has really made me think the most so far about my stance in the architectural world. I don’t really think there necessarily is an ideal balance between the two camps, as bowing to one will always destroy the values of the other.
How will I fair when a client tells me that the only way I can win a job, a job that will keep my financial and family life secure is by changing an element of the design that I believe to be essential? We shall see.